Local and Small Business Web Solutions
LSB Marketing are specifically focused on helping small and local Irish businesses to gain an effective web presence that actively gains them new customers. We deliver the most effective budget web solutions in Ireland. Our two offerings are:
- Small Business Online Starter package – from €195
- Small Business Websites – from €750
- We also provide Pay per click search advertising campaigns, social media posting, content creation as well as various other web maintenance services. Please contact us to find out more.
What we do for you – our Small Business Online Starter package
LSB Marketing’s Small Business Online Starter package takes a three pronged approach to promoting Irish businesses online. We believe this is the most effective way to establish a meaningful internet presence for as little an outlay as possible. These are:
- Your Own Business Profile Web Page. Professionally designed and optimised for search engines, this is the core of our small business web package and is mobile responsive, SSL encrypted, includes a contact form and image gallery. We will also help write the text necessary to best promote your business online. Learn more.
- Google My Business Listing. GMB is hugely important for local businesses as listings appear right at the top of search results. It contains all of your important business information, photos, reviews and you can post updates about your business. It can also include your business location on Google Maps if you wish. Learn more.
- Online Directories. We submit your business details to more than 20 other online directories, including the likes of Yelp, Golden Pages and Trip Advisor where appropriate. While these can and do generate new customers themselves, they also raise your businesses ranking with Google and the other search engines. Learn more.
In addition, we also provide quarterly performance reporting on your Business Profile Web Page and your Google My Business listing so that you can judge how effective they are at generating new business for you. We will also upload new photographs and post about your business to your GMB account every quarter (clients will need to provide photos and business info for posts).
This web promotion service is specifically aimed at local and small Irish businesses that do not have significant funds set aside for online marketing, but at the same time need to have a meaningful and effective presence that can generate them new business. Our standard fee is just €195.
Much of the work we do does not require any additional investment year on year. This includes registering your business with Google and the online business directories. Only your LSB Marketing Business Profile Web Page requires annual renewal (at €99 per year after the first).
This renewal includes our quarterly performance reporting. This provides insights on your Google listing and profile web page, allowing you to measure their effectiveness. Minor text and image updates are also included. Contact us today and find out how we can help your business to grow.
Why a web presence is so important.
Picking up the phone book is no longer the first option when people are looking for a local business or service provider. More than 80% of smartphone users carry out local business and shopping research on their phone. Our goal is to provide a cost effective small business web solution to Irish companies, so they feature prominently in that research.
Unfortunately, there is a poor understanding of how to develop an effective online presence in Ireland. Many businesses spend small fortunes on websites lacking quality content and that have not been optimised for search. It is very difficult for a poorly delivered website to provide a viable return on investment. At LSB Marketing we do things a little differently. Our focus is on getting meaningful results for as little an outlay as possible.
Dedicated Promotional Business Web Pages
LSB Marketing develops and hosts dedicated and optimised small business web pages, helping to showcase your business to potential customers. Many small and local Irish businesses turn away from having a meaningful web presence due to the design costs associated with having a dedicated website developed.
With this in mind, LSB Marketing provides promotional business web pages, hosted on our site, that are specifically optimised for your business and the area that you operate in.
With your help, we create the content for that page, writing text that describes your business and has the best chance of being found in search results. We include an image gallery, either provided by you or from stock, which are similarly optimised for search. Our web pages are also fully mobile responsive.
With more people using the internet via their phone or tablet, it is vital that your online presence accommodates them. In fact, more than 60% of the visitors to our website are using either their phone or tablet. This is why mobile responsiveness is so important. This means that our web pages automatically change their appearance to suit the device used to view them.
Inconveniencing your prospective customers by making your webpage difficult to navigate is the last thing you want to do when courting their business. This will also result in gaining a boost in Google and Bing search rankings, as they consider responsiveness to be an important factor when raking a website.
Many of our clients do not have a website, but use their LSB Marketing business web page instead. This provides all their relevant information to their customers while also having excellent ranking factors to appear positively in search results.
Register with Google My Business
As consumers rely more heavily on Google to help them find local solutions, registering your business with Google is a must. Google My Business is an easy to use platform for businesses to get their information in front of customers.
The main benefits are that it is a free service and provides a prime piece of search real estate. It is the easiest small business web solution to get your details to the top of page one of Google. When a search is made that Google deems to be of local intent, they prominently display a group of up to three businesses (often referred to as the Local Business Pack) that can meet that searcher’s requirements.
So, if you are in Galway and a pipe bursts on you all of a sudden, a search of “Emergency plumber Galway” might return something along the lines of this –
This Local Business Pack occupies a highly visible space towards the top of the first page of Google’s results. Usually only paid for advertisements appear above it. Having your profile in the Local Pack for searches relevant to your business can provide you with potential new revenue. Searchers will be more likely to find your details right when they are looking for your products or services. Remember that you do not have to pay for this privilege.
A Google My Business listing that is complete and optimised has a better chance of appearing in this grouping. This is particularly true in Ireland where businesses can be slow to embrace technology, meaning competition can be light (at least outside of the main cities). Even in competitive areas there are means to boost your rankings above your competitors.
Online Business Directory Submissions
Online business directories serve a number of useful roles in promoting small and local businesses in Ireland. However, their usefulness is not in the same way that their paper equivalents used to be. Some people search directly on websites like the Golden Pages or Yelp, especially if they have their app installed. Typically though, the benefits are derived from these listings showing up in search results on Google or Bing.
In fact, it is not uncommon for businesses to appear three or four times on page one of search results. This is thanks to our three pronged strategy providing multiple listings that rank positively in search results. The effect is to both reinforce your value to searchers and to bump prospective competitors off of the first page.
The other great advantage of online directories is the citation they provide for your business. These are references to your core business data such as your business name, address and phone number. When deciding on your business’ search relevance, one factor Google and Bing rely on is your business’ citations. As search engines detect references to these important pieces of data, your business’ listings can gain a rankings boost.
Contact LSB Marketing today